Contact us

Request a Demo


  • Montréal

    1130 Sherbrooke Street West
    Suite 1500
    Montréal, Québec H3A 2M8

    For billing or customer
    support inquiries:

    For all other inquires:

  • New York

    16 West 36th Street
    2nd Floor
    New York, New York 10018
    United States

    For billing or customer
    support inquiries:

    For all other inquires:

  • Singapore

    Trehaus @ City Hall
    #07-21, 109 North Bridge Road
    Singapore 179097

    For billing or customer
    support inquiries:

    For all other inquires:


  • Montréal

    1130 Sherbrooke Street West
    Suite 1500
    Montréal, Québec H3A 2M8

    For billing or customer
    support inquiries:

    For all other inquires:

  • New York

    16 West 36th Street
    2nd Floor
    New York, New York 10018
    United States

    For billing or customer
    support inquiries:

    For all other inquires:

  • Singapore

    Trehaus @ City Hall
    #07-21, 109 North Bridge Road
    Singapore 179097

    For billing or customer
    support inquiries:

    For all other inquires:


Plusgrade powers over 70 leading travel partners across six continents.
With proven success across every region, type of carrier and market,
the Plusgrade network is global and growing.


Viewing 60

Princess Cruises


Make your cruise experience even better with just a bid


Los Angeles, United States

Through our Category+ program, you now have the opportunity to elevate your cruise experience by placing an offer to upgrade your existing stateroom ahead of your departure.




Enjoy all the comfort and benefits of a higher cabin class.

Aegean Airlines

Athens, Greece

Aegean Upgrade Challenge

With the Aegean Upgrade Challenge, you have the chance to upgrade your Economy Class ticket to Business Class!

Live the Business Class experience and gain access to exclusive privileges, before take-off as well as on board!

Aer Lingus

Dublin, Ireland

Upgrade Yourself

Fancy flying Business Class? Make us an offer we can or can’t refuse!

Make us an offer to upgrade your transatlantic Economy booking, and you could be travelling in style in our Business Cabin.


Mexico City, Mexico

Aeromexico Upgrade

Name your price and upgrade to Clase Premier for less!

“Aeromexico worked with [another vendor] before moving our business to Plusgrade in late 2015. Our program has doubled in the last year alone and we would never consider returning to [our previous vendor].”

– SVP Revenue Management, Aeromexico

Air Astana

Almaty, Kazakhstan


Our innovative upgrade tool MyUPGRADE, enables you to take your chance and bid for an upgrade from Economy Class to Business Class.

Air Canada

Montreal, Canada

AC Bid Upgrade

Bid and you could enjoy an upgrade. Available on flights within North America and select international destinations. Find out if your flight is eligible for an upgrade today.


Air China

Beijing, China

Bid for Upgrade

If you are holding qualified Economy Class tickets on Air China, you can make us an offer for the upgrade to Business Class. You decide how much you are willing to pay to experience the comfort, convenience and luxury of our business class.

Air Malta

Luqa, Malta

Plus Grade

Get upgraded to Business Class on your next Air Malta flight!

Air Mauritius

Port Louis, Mauritius


The Air Mauritius UpgradeNow is a service that gives the opportunity to upgrade to a higher class of service by making an offer at a price level that would be deemed acceptable by Air Mauritius. Economy Class passengers may upgrade to Premium Economy or Business Class, whereas Premium Economy passengers may upgrade to Business Class.

Air New Zealand

Auckland, New Zealand


OneUp makes it easy to request a cabin class upgrade when you’re booked on an Air New Zealand ticketed and operated international flight.

“More customers are enjoying our premium cabins and we’re getting more revenue.” 

– Head of Customer Loyalty at Air New Zealand

Air Niugini

Port Moresby, Papua New Guinea


PX Plus

PX Plus provides the opportunity to submit a bid for your chance to fly in business!

Air Seychelles

Mahé, Seychelles


Elevate your travel experience from Economy to Business Class and be prepared to be spoiled and pampered.

Air Serbia

Belgrade, Serbia


Noumea, New Caledonia

My Plusgrade

Aircalin offers you the opportunity to discover the new service My Plusgrade. Make us an offer by placing a bid and win an upgrade to Business class.


Tokyo, Japan

Bid My Price

Austrian Airlines

Vienna, Austria

Bid Upgrade

Do you already have an Austrian Economy or Premium Economy Class ticket, but would like to enjoy even more comfort on your next flight? Bid Upgrade makes it possible! And the best thing about it: You set the price for your upgrade! Make us an offer for the price of your upgrade and we will let you know 72 hours before departure whether we accept your bid at the amount you suggested. With a little luck you will soon be enjoying all the comforts of an upgrade.


Bogota, Colombia

Avianca Upgrade

Fly like you have always dreamed.

Azamara Club Cruises

MIami, United States

Azamara Upgrade

Bid On A New Stateroom!

Introducing our new upgrade program that gives you the chance to elevate your stay by bidding in just a few simple clicks.

Brussels Airlines

Brussels, Belgium


Looking for a deal to enjoy greater comfort on your upcoming flight? Here’s your chance to bid for priority service, a comfortable full flat bed, gourmet dining and luxury lounges!

Caribbean Airlines

Piarco, Trinidad and Tobago

Caribbean Upgrade

Make us a bid to upgrade to Business Class and enjoy a premium travel experience with us.

Cathay Pacific

Hong Kong SAR, China

Upgrade Bid

A chance to enjoy a higher cabin class. More space, more cuisine choice, more service, and more perks mean a truly superior travel experience. With our new Upgrade Bid feature, eligible Economy and Premium Economy bookings on Cathay Pacific or Cathay Dragon flights have a chance to move one cabin class higher.

Celebrity Cruises

Miami, United States

Celebrity MoveUp

Our new program that allows you to bid on a cruise stateroom upgrade after you purchase your cruise

Copa Airlines

Panama City, Panama


If you have a ticket in Economy Class then you can apply for an upgrade to Business Class with FlyUp on any eligible segment of your next trip with Copa Airlines.

“Plusgrade is a great team! We are very happy to work with them, and more than partners, it feels like they’re part of the Copa family. 

Our experience working with Plusgrade has been great; they are a highly effective and efficient team, very committed to our shared objectives and we don’t expect less than a high quality in their work. 

Plusgrade is always looking for the best for their partners and open to new initiatives and continuous improvement. They are a key component on the development of Ancillary Revenue for Copa Airlines.”

– Commercial VP, Ancillary Revenue Management at Copa Airlines

CSA Czech Airlines

Prague, Czech Republic


If you have purchased an Economy Class ticket on our website and would like to travel Business Class, use the Plusgrade service. Place a bid of an amount you wish to pay for travelling Business Class and we will then evaluate your bid with regard to the ticket price and additional services purchased.


Zurich, Switzerland

Edelweiss Holiday Upgrade

Start your holiday feeling even more relaxed by treating yourself to the comfort of Economy Max, or with an upgrade to Business Class where you will be pampered with maximum seating and resting comfort.


Ben Gurion Airport, Israel

EL AL Upgrade

EL AL Upgrade enables you to submit an offer to upgrade your flight ticket from Economy Class to Business Class. On flights operated on the Dreamliner aircraft you could upgrade from Economy Class to Premium ​Class.

Ethiopian Airlines

Addis Ababa, Ethiopia

CloudNine Upgrade

Relax in our state-of-the-art seats, enjoy courses that are designed to stimulate and satisfy your appetite and have access to our CloudNine Lounge for those traveling from Addis Ababa Airport. We look forward to seeing you onboard on one of Ethiopian flights!

Etihad Airways

Abu Dhabi, United Arab Emirates

Upgrade Yourself

Travel in more comfort by bidding for an upgrade to the next cabin.

Simply submit an offer through our bidding system. The higher your bid, the greater your chances of an upgrade. To make a bid, use the ‘Place your bid’ box below.

“From the outset, EY has enjoyed a very fruitful working relationship with the Plusgrade team. This has enabled our initial implementation to be delivered on time and ahead of budget. This speed to market approach has resulted in successfully driving revenue generation ahead of the initial targets but with no compromises made to risk.”

– Head of Revenue Management Operations at Etihad Airways

Fiji Airways

Nadi, Fiji

Bula Bid

Enjoy a more comfortable and convenient flight. Make us an offer for a chance to fly business class at your price.

Garuda Indonesia

Jakarta, Indonesia


Use our innovative BidUpgrade request system for the chance to upgrade from Economy class to Business Class or Business class to First Class in accordance with the amount you’re willing to pay to upgrade.

Gulf Air

Manama, Bahrain

Falcon Upgrade

Now, with Falcon Upgrade you have the chance to enjoy the privileges of Falcon Gold Class. Just place your bid offer for the eligible flight(s) and earn your upgrade.

Indulge yourself on our new state-of-art seats, breeze through priority check-in, relax in the luxury of our dedicated lounges (in Bahrain, Dubai and London) and make the most of a generous baggage allowance and a comfort travel pack.

Hawaiian Airlines

Honolulu, United States

Bid Up

Now upgrading to First Class can be yours with just a few taps of the keyboard and clicks of your mouse with Bid Up.

“We’re extremely excited to introduce Bid Up [by Plusgrade] to our guests. We understand travellers have different options when planning trips, which is why we’re committed to providing each guest with unique offerings and exceptional benefits.”

– Managing Director, Travel Products at Hawaiian Airlines


Reykjavik, Iceland

Class Up

Icelandair passengers are already a class act, we know that for sure. But what if we could give you extra class – and a little luxury, too? Step on up from Economy to Saga Premium with our Class Up program. Traveling should be fun, so go ahead: bid for an opportunity to be upgraded. Make us an offer we (possibly) can’t refuse.

Japan Airlines

Tokyo, Japan

Kenya Airways

Nairobi, Kenya

KQ Upgrade

Add a little extra sparkle to your journey with KQ upgrade. If you have booked a flight with Kenya Airways, you can upgrade your seat online up to two days before departure.

LATAM Airlines

Santiago, Chile

Opcion Upgrade

Every time you fly with us, you’ll have the opportunity to be chosen for a Cabin Upgrade. If you receive an invitation, you’ll be able to make an offer with what you’re willing to pay to enjoy the benefits of traveling in a superior cabin:Priority Check-in, VIP lounge access, Priority boarding.

LOT Polish Airlines

Warsaw, Poland

LOT Upgrade

Offer from LOT Polish Airlines, enabling you to travel in higher class at an attractive price.


Frankfurt, Germany

Bid Upgrade

Have you booked a Lufthansa flight and would like to enjoy the benefits of Premium Economy Class, Business Class or First Class? Then there is a very special upgrade option available to you for your Lufthansa flights.


Sandweiler, Luxembourg


Enjoy Business Class privileges! Bid for an upgrade and enjoy the exclusive advantages of our Business Class.

MSC Cruises


Norwegian Cruise Line

Miami, United States

Upgrade Advantage

Our Upgrade Advantage program gives you the opportunity to submit offers to upgrade your existing stateroom.

Philippine Airlines

Manila, Philippines

Mypal Upgrade

Take your flying experience to the next level when you bid for an upgrade to Business Class or Premium Economy Class!

Oman Air

Muscat, Oman


Sydney, Australia

Bid Now Upgrades

Bid Now Upgrades is available by invitation only for selected Qantas flights. If your booking is eligible to recieve a Bid Now Upgrade invitation, you have the opportunity to make an upgrade offer to a more premium cabin.


“Our partnership with Plusgrade has over-delivered on customer engagement and continues to deliver meaningful ancillary revenue.”

– Manager, Ancillary Revenue at Qantas

Royal Brunei

Bandar Seri Begawan, Brunei

RB Upgrades

RB Upgrades allows RB’s economy class passengers with eligible tickets to make an offer for an upgrade to Business Class seat. If you are eligible, you will receive an email invitation as early as 10 days before scheduled departure.

Royal Caribbean

Miami, United States

Take your vacation to the next level. Introducing RoyalUp — a new bid-based stateroom upgrade program. In just a few simple steps, you could score a fantastic upgrade. From Ocean View and Balcony staterooms to the most expansive suites at sea. Just like a Royal Caribbean® adventure, the possibilities are endless.

Royal Jordanian

Amman, Jordan


It’s simple – Make us an offer maximum 15 hours prior to departure and we will email you before check-in to let you know whether your offer was accepted.

Saudi Arabian Airlines

Jeddah, Saudi Arabia


Here’s your chance. Get upgraded so you can experience the best features, services, and entertainment.

Singapore Airlines



Get there in greater style and comfort. Bid for an upgrade to Premium Economy Class or Business Class, and enjoy more legroom, food and beverage choices, as well as priority check-in and baggage handling. Best of all, you set a price you’re comfortable paying. You’ll only be charged if your bid is successful.

South African Airways

Johannesburg, South Africa


We are delighted to offer you a fantastic opportunity to experience luxury travel at its finest. With South African Airways StepUp you tell us what you’re willing to pay to upgrade your seat from Economy Class to Business Class.

“Within the first week of go live we achieved a significant improvement in both revenue and offers submitted.”

– Manager, Ancillary Revenue at South African Airways

SriLankan Airlines

Katunayake, Sri Lanka


Upgrade is SriLankan Airline’s latest value added service that offers you the opportunity to indulge in Business Class comforts. All you have to do is to place your bid online after purchasing your ticket and stand a chance to obtain an upgrade.

“The Plusgrade team was very supportive from the initiation of the project, during implementation and post cutover. The product stability and customer support can be rated as ‘high’. The professional and friendly communication and actions were identified as very positive factors. Their agility to do changes on client requests is appreciable.”

– Chief Network Engineer at SriLankan Airlines

Swiss International Air Lines

Zurich, Switzerland

Bid Upgrade

Have you already booked a SWISS Economy ticket and have you always dreamed of enjoying the benefits of Business Class one day? Bid now for an upgrade and decide for yourself what an upgrade is worth to you. Up to 48 hours before departure, you will find out whether your bid has been successful.


Lisbon, Portugal


Now you can fly in tap|executive with Plusgrade. Bid the amount you would be willing to pay and you’ll receive a confirmation email if it is approved.

Virgin Atlantic Airways

Crawley, United Kingdom

Your Bid

Treat yourself to a cabin upgrade in our online auction, Your Bid.

Virgin Australia

Brisbane, Australia


Virgin Australia guests with an eligible fare may be able to submit an offer for the chance to upgrade to a higher cabin class on eligible Virgin Australia flights.

Virgin Voyages


Upgrading your home at sea has never been easier.

All you have to do is make an offer to add to your original booking price, sit back and keep a very casual eye on your inbox.


New Delhi, India

“Our new upgrade program is expected to play a major role in building passenger confidence and loyalty in the long term. More passengers will have access to the personal space, comfort, privacy, and high-end service that come with a premium experience. These are all things that our travelers are looking for as they consider returning to the sky.”



Enjoy an Upgrade

Upgrade and discover an exceptional way to fly.

Powered by

Connect with our team to discuss your opportunity to
increase revenue and improve customer satisfaction.

Contact Us